After five full weeks of intense market, brand, cultural, and form analysis I've arrived at my final concepts. These are a few screen grabs before I throw it into bunkspeed. I am really glad that Prof. Fossick pushed me in this project. Like all great professors you silently hate the massive work load, brutaly honest critiques and absolute deadlines. But in the end you thank them for "taking you out of your comfort zone" because afterall "it's not bloody good enough".