Let the toxic dust fly! It's time for experience prototypes. This past week we have been finalizing our concepts. We have created full scaled prototypes in foam to quickly act out the experience of our products. This tests our concepts quickly and allows us to brainstorm for new ideas. We also have to print out the first two books (Research and Brand Values) in a set of five by tomorrow. The countdown to departure for Hong Kong is now less than two weeks so the heat is on.
On a personal note, I have a case of the "pink death or "yellow fever" (both refer to the dust from the foam shown above). My symptoms range from coughing, fever, headaches, and a very sore throat. That combined with a make-or-break deadline makes Jack a very dull boy.